General Rules for Mountainland® Logo Usage

by Distributors and Other Mountainland Customers

       Proper usage of the Mountainland name and logo builds a positive and uniform image of your association with Mountainland and its products. In order to ensure the correct usage of the Mountainland name and logo, and to protect their value and distinctive nature, we have developed the following rules for using the Mountainland name and logo:

• The Mountainland name and logo should not be modified or distorted in any way. The proportion of the mountains to the logotype should always remain the same. No one element should ever be increased or decreased in size without changing the other elements’ sizes accordingly. 
• The name and logo should always appear complete, sharp, and undistorted. Do not redraw, trace, respace, or use successive stages or photocopies. Also, make sure the register mark ™ is visible, flush with the baseline of the logo, and not removed or blocked out in any manner.